I am so excited about Pearl Mobile DTV Company I can’t contain myself! OK, that may be a little bit of an exaggeration but this is really exciting news. I, along with many others, have been asked what this means. Here’s my take-

We all know the world is going mobile. Just look around – we are all taking part in the mobile universe in restaurants, meeting rooms, living rooms, parks and even restrooms. It is the device most people say they would refuse to give up over any other. We no longer talk on these things. We text, research, play, read (just downloaded the kindle app to my iPhone and it is great), take pictures, post videos to YouTube, etc. The list goes on and on.

What’s left is Mobile TV and now we know it is coming. What does that mean for marketers and advertisers? The WORLD!

Traditional TV remains the cornerstone of marketing and advertising BUT marketing to today’s niches is all but impossible on TV unless you have gobs of money. In comes mobile TV where you can implement traditional demographics but add GPS and lifestyle demographics to complete the spectrum. True one-to-one marketing/advertising that is measurable!

Will it be expensive? Probably on a CPM it will look outrageous but I contend, “Would you rather spend $100 to talk to 1,000 people who don’t care or spend $1,000 to talk to 100 people who do?”

I will be watching this joint venture closely and I wish them well. This gets my juices flowing – how about you? How do you see its future??