Can social networking help you sell your TV Station and website? You bet it can! Social networks and media are growing quickly. Your clients and future clients are there and you should be too. But Social Networks can be time-suckers so beware. Here are some quick tips I hope you find helpful:

1. Spend no more than an hour a day (I suggest 30 minutes 2x daily max.) monitoring the sites most visited by your customers and people who can contribute to your personal growth.
2. Make sure your profiles are professional and up to date. Review them regularly and keep them fresh.
3. Grow your contacts on facebook. Connect with as many colleagues, advertisers and friends as you can. Think about past positions you have held, past Managers, past coworkers, your clients and connect with them.
4. Don’t be shy about asking for referrals. If your customers are happy they will be proud to refer you.
5. Monitor conversations and participate whenever appropriate. Join groups that fit your industry and start discussions on LinkedIn. There are MANY of them connected to the Broadcast and Marketing industries. Use free tools such as hootsuite to monitor twitter conversations. Find suitable pages on facebook and “Like” them. Monitor those pages and participate.
6. Before calling on a client, search them on twitter and facebook to see how they are using social media. Follow them on twitter and monitor their tweets. “Like” their page on facebook.
7. And, last but not least, don’t forget to pick up the phone and connect with them for real! There’s still nothing like real face time to solidify relationships!