Advertising and marketing concepts haven’t changed that much but our society sure has. Relying on outdated plans is a guaranteed road to disaster. We are all so distracted by so many sources of information. This is your chance to tell us. If you were (or are!) an advertiser today what would you do differently from, say, 5 years ago?
You finish the sentence, “If I were an advertiser today I would…” Please share with everyone ’cause this is how we learn.
take full advantage of the web. Extracting customers from as many social sites and my own website as humanly possible, and save my money for targeted TV campaigns with first class prodution.
Check this out from my friend Park Howell at Park and co! http://parkhowell.com/tag/focus-on-customer-success
If I took the risk to start a business…I would take the risk to advertise!
Any advertising is good advertising….but I need more than word of mouth…too slow!
My spot would be creative…fun and memorable!
If I were an advertiser today, I’d fight the urge to think that social media is a silver bullet. It’s not, it’s a tactic. I’d seriously question all of the “new media” pundits who bash broadcast advertising. If you can afford it, it remains one of the strongest advertising channels to build a brand. I’d seriously rethink how I use print media, because its dwindling readership is making it more of a niched channel than a mass media.
If I were an advertiser today, I’d ask myself if I’m speaking at our with my consumer, then I’d quickly find ways to enhance the conversation. But no matter where you tell your story, craft a brand story worth telling. Tell a tale that authentically reflects the character of your product or service, and pray to God (which every God you answer to) that your story will make your customer’s life better.
If I were an advertiser, I’d start investing NOW in my brand, and snatch away market share from those competitors quivering in the corner for fear of the economy.
If I were an advertiser, I’d run stuff that makes me nervous. It’s the only marketing that ever cuts through the din of horrible advertising.
I’m usually not an advertiser, but an ad agency. Yet, I’m going to take my own advice. Look for our ad in the Phoenix Business Journal on Friday, December 3. The creative makes me nervous, so I think it will work. Please let me know if it makes you think. The best advertising always does.
I would want to reach people when I have their utmost attention.
– Local TV news, morning and evening
– Utilize Rich Media online – intrusive but effective
– Social media is the new “word of mouth”
– Great creative – must stand out
Loving the comments! It is a risk starting a business – I know from experience! But you must invest and advertising is an investment. Keep the comments coming please!!!
If I were an advertiser today, I’d fight the urge to think that social media is a silver bullet. It’s not, it’s a tactic.
I’d seriously question all of the “new media” pundits who bash broadcast advertising. If you can afford TV and radio, they remain among the strongest advertising channels to build a brand. I’d seriously rethink how I use print media, because its dwindling readership is making it more of a niched channel than a mass media.
If I were an advertiser today, I’d ask myself if I’m speaking “at” or ”with” my customer, then I’d quickly find ways to amplify and enhance the conversation.
But no matter where you tell your story, craft a brand story worth telling. Tell a tale that authentically reflects the character of your product or service, and pray to God (which every God you answer to) that your story will make your customer’s life better.
If I were an advertiser, I’d start investing NOW in my brand and snatch away market share from those competitors quivering in the corner out of fear of the economy.
If I were an advertiser, I’d run stuff that makes me nervous. It’s the only marketing that ever cuts through the din of horrible advertising.
I’m usually not an advertiser, but an ad agency. Yet, I’m going to take my own advice. Look for our ad in the Phoenix Business Journal on Friday, December 3. The creative makes me a little nervous, so I think it will work. Please let me know if it makes you think. The best advertising always does.
Lots of people clicking over here to see what OTHERS wrote! C’mon! Tell us what YOU would do!!
If I were an advertiser I would………..
- Keep an open mind. Many times advertisers keep doing what they’ve always done and expect different results but are not willing to look at new ideas and possiblities.
-focus more on branding with creative concepts and slogans
- make sure that my knowledge is current enough to keep up with the fast pace of the new digital and web world
Understand all media works but success lies in the creative ideas of the sales person. Production quality, uniqueness and integration of new media are key! I would ask any AE calling on me, “what can you do for me that your competition can’t?”
Open mind, importance of creative and asking that great question! My question back is how many of us could answer what we can do our competition can’t? That’s a good one!
I would want my AE to be honest and realistic with me about my concerns – is my budget enough to make this work, is my creative pushing the message I want, are my expectations real, how long will it take before I see results.
Thx for your comments Carla – honesty and realism seems like it should be an “oh dah” but, unfortunately, it isn’t always.