Archive for November, 2011

Today’s remark – grateful

– Posted on Nov 17, 2011 by Margie Albert

 

Indulge me. This blog is about me rather than you. Yes, completely opposed to everything I “preach” during the year. But maybe, just maybe, you will find something in it that will touch you.

Many of you know this is a tough time for my family. But the dark cloud has allowed some sun to shine through it. It is those rays that give me hope. Here are a few:

 

  • There is a deep closeness that comes when there is suddenly a known end. I intend to find that closeness with many sooner. Just because there is no disease doesn’t mean there isn’t an end. In fact, there is.
  • A gentle smile, touch or the sound of laughter keeps us all going. I intend to give more of that.
  • We all need to feel appreciated when we are there and missed when we’re not. I intend to appreciate and miss more.
  • We all want to win but we all want to be respected even more. Winning isn’t everything.
  • We are all a sum of our experiences and how we view them. Failures are successes if you grow from them rather than beat yourself up over them. We are all human. I intend to love myself more.
  • Being incessantly curious about others and equally grateful for each day, hour, minute is my goal.

 

I wish all of you a grateful Thanksgiving and I thank you all for being a part of my life.

 

Today’s remark – “DO thank you”

– Posted on Nov 08, 2011 by Margie Albert

Most of us were raised to say “thank you” and many will tell us you can’t say it enough. So today those two words fly off our tongues (or fingertips). Many of us even have them automatically included in our email signature lines. One could argue it has become so overused it is no longer authentically said, received or even heard.

But how many of us “DO thank you” and make “thank you” a verb?”

When was the last time we looked at the profile of a facebook fan to see who those people really are and what they truly like? Have we ever picked one out (maybe the one who seems to comment on every post) and sent them something relevant to DO thank you for participating? Maybe their favorite restaurant they also tweeted about or a Target gift certificate for that new baby they just had (you looked at their FB profile and learned that about them)? How many profiles of our “Likes” have we even looked at?

How many of us have looked at the LinkedIn profile of our new advertiser to see what college they went to and then visited eBay to find something from that school for them? Did we DO thank you for advertising with our station?

I’m not suggesting we no longer say “thank you.” I am suggesting, if we want to really show our appreciation, we “DO thank you.” We are now living in a “thank you” world. If we, as consumers, don’t feel authentically appreciated we have lots of options. It is actions of appreciation that really make an impact.

If we want to become remark-able we need to not just say “thank you” but “DO thank you.”

 

(You may have noticed I have been playing with “rant” and “un-rant.” The majority of you like that but I still have some who really don’t. I confess, I don’t get it but respect their opinion. I’m going to try Today’s “remark” and see how that goes but I promise it is the title changing only. The content will not change and I will still tell it as I see it! If you have ideas or suggestions please share. I welcome your comments and promise to listen and respond.)

 

Today’s “rant” – it’s uncomfortable

– Posted on Nov 01, 2011 by Margie Albert

Why is it so hard to find leaders? Seth Godin lists 4 reasons:

  • It’s uncomfortable to stand up in front of strangers
  • It’s uncomfortable to propose an idea that might fail
  • It’s uncomfortable to challenge the status quo
  • It’s uncomfortable to resist the urge to settle

I see broadcasters enter “analysis paralysis” every day. I see CEO’s afraid of their Boards and the unwillingness to chance failure for the possible reward of success. I see sellers rely on cpp and competitive rate selling every day. I hear “but this way has worked for years and that’s how we do things” every day (maybe not those words but definitely actions that reflect them!). And I hear many say they have no power to make things better so they just settle for the way things are until someone else tells them they have to do things differently.

Where are the leaders who are willing to fail? Where are the leaders with the guts to speak up even if they may be laughed at? I know I am a bit of a Pollyanna especially when it comes to standing up to Wall Street investors but google or Apple didn’t get to where they are by curtsying to Suits.

If we Broadcasters don’t want google taking us over we had better hire leaders at all levels who are comfortable in front of strangers, willing to propose ideas that might fail, challenge the status quo and resist the urge to settle. And then we must listen and respond or those leaders will be lost to industries that will.