You think of it as something you have to do because your competitors are
Your website isn’t as good or as valued as your on-air product
You aren’t as committed to it with time and resources as you are with your other content or marketing activities
You don’t care what your audience thinks about and would not consider making adjustments based on their opinions (be honest with this one!)
You aren’t willing to listen and respond 24/7
You don’t want to invest the time to learn about SM — how and when to use the different networks
Your Senior Management isn’t as committed and knowledgeable as the intern with limited marketing or broadcast experience oftentimes assigned to SM
You don’t think of it as part of your brand and treat it with the same high regard as you do your on-air or other promotion strategies
Did you pause and have to think about any of the above? If not, you are on the road to being remark-able.
