Tag: broadcast

Today’s remark – random top 9

– Posted on Dec 04, 2012 by Margie Albert

I get asked a lot about how I keep up with Broadcast, television, digital and social media, what I read, where I get inspired, etc.

Here is my random top 9 list (in no particular order) of what I do to stay relevant:

  1. 2 lunches weekly with people who challenge me, know more than I do and, hopefully, make me laugh
  2. Read a minimum of 2 hours daily 7 days a week – blogs and magazines from Fast Company, TVNewsCheck, SmartBriefs newsletters, Cynopsis, Spots ‘n’ Dots, Chris Murray at Varda Kreuz, Harvard Business Review are on my “must read” list
  3. Maintain a facebook interest list of TV stations and visit this at least 2x daily. I look for quantity and quality based on engagement and I also look for ideas
  4. Study TV – I watch as much as possible to see what sticks and pay attention to comments on facebook and twitter to get a better feel for viewer thoughts. Yes, I love my job!
  5. Ask questions. If you know me you know I do this a lot!
  6. Attend a webinar weekly to continue learning – SM, SEO, email ROI, trends, etc
  7. Have several google alerts to keep up with TV Stations, Broadcast Groups, Broadcast industry and other favorites
  8. Sign up and study TV station newsletters, mobile alerts and websites daily. Analyze, look for ways they could improve if they hired me!
  9. Go for a 30 minute walk daily – great way to clear my head, think uninterrupted and good for the body and soul.

These are a few I am “religious” about. What about you? What do you do to stay up to date and fresh? How do you remain relevant and remark-able? Please share so we can learn from each other.


Today’s remark – real questions or just budgets

– Posted on Nov 13, 2012 by Margie Albert

2013 is just around the corner and, like most TV Sales Reps, you probably have been so consumed with 4Q and annuals you really haven’t THOUGHT much about your goals and execution plans for next year. Sure, you may have a list of your accounts and what you think you can get in 2013 but let’s dive deeper for you as well as them.

Let’s start with you. Here are some questions you may want to ask yourself –

  1. When I am at my best, kicking butt and taking names, what‘s going on inside and in my environment? In other words, what factors seem to be needed for me to perform at my peak? Make a list and become acutely aware of the main key factors. Those are the ones you want to magnify.
  2. What drove me crazy in 2012? What held me back (no excuses, be honest with yourself)? Redundant processes? Continuous destructive thought patterns? Certain people? Hone in on the big offenders and address them immediately. The goal is to eliminate as many of them as possible.
  3. What do you REALLY want to do in 2013? Not necessarily work related. Loose 10 lbs? Learn to ski? Go visit Aunt Martha in Italy? Close a 6-figure deal? From your list pick one or two and develop a plan to do it. No more talking about it – talking is not a plan!
  4. What in my life do I appreciate most? Hopefully you start with a very long list. From the list pick one or two things you want to do to demonstrate your appreciation every day.

After you have spent some quality time doing this it’s time to move on to your work. How can your work be integrated into the above? How can you make sure your internal and external environment will allow you to do your best work? Now that you are concentrating on eliminating something that drove you crazy how will you use that time and energy to do what you want and need to do? And how will you demonstrate your appreciation along the way?

Your advertisers are making their plans for 2013. How can you help them achieve their goals and focus on customer success? Do you truly know their real goals? Have you asked the real questions or just asked for their budgets and promotional calendar?

Ask yourself and your advertisers the real questions and you will be remark-able.


Today’s remark – would our clients vote for us?

– Posted on Nov 06, 2012 by Margie Albert

During this long political season I couldn’t help thinking what people would say about me if I was running for office (poke me in the eye with a stick if I ever really consider it). Did you think about that as well?

And that got me to thinking – would our clients vote for us? Here’s what we hope our clients would say about us:

  • She’s honest
  • She listens, really listens
  • She’s open-minded
  • She is truly concerned about my needs
  • She sincerely wants me to be successful
  • She asks great questions
  • She never is condescending
  • She has a way of explaining things that make me feel smart
  • She knows her stuff
  • She studies the issues of my business
  • She’s always prepared
  • She’s able to say “I don’t know”
  • She comes up with great ideas to move my business forward
  • Her follow-up is impeccable
  • It’s all about my success – not hers
  • She makes me feel good
  • I look forward to seeing her
  • I would miss her if she was gone

Would we win that election? Do these points describe us every day, all the time? Are we remark-able?


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