Tag: customer

Today’s “rant” – it’s just business

– Posted on Aug 01, 2011 by Margie Albert

This one may ramble a bit but stick with me, OK?

When my job was eliminated at my former company the dear, sweet man who was, and I think still is, my friend delivered the news to me and said, “It’s not personal, it’s just business.”

When my brother called his oncologist’s nurse with questions about his newly-diagnosed cancer he was told, “She’s really busy.”

When I tried to buy something on sale at the Michael Kors store I was told, “You can return it but not for store credit, only for exchange for another piece of merchandize. If you don’t find something that day come back with this item again until you find something you want.” I’m sure she felt stupid saying these words – could see it in her eyes.

What’s the relationship? In all 3 cases it wasn’t “just business.”

Losing your job for whatever reason is about as personal as it gets and affects your ego, your family, your pocketbook, your health and pretty much anything else you want to throw in.

My brother’s response to being told “she’s busy” was “So am I. I’m busy dying.” Nothing more to say about that response (you would love my brother!)

And I walked out of the Kors store empty handed. Didn’t want to mess with that policy. No sale made and I’ve told several people about this dumb policy.

We are organized into businesses but, in the end, we are people dealing with people and the excuse “it’s just business,” or “company policy” is just that – excuses. It’s easier to place the blame on this nebulous thing we call “the business/policy” and hide behind it.

Please stop! We need to put OURSELVES out there every day, take responsibility, do what we know is the right thing, stand up against stupid policies, demand more help in dealing with customers/patients  – because it’s not “just business.” It’s about people relating to people, individuals and life.

“Business” is not personal but personnel should be.

Today’s rant – “customer” service

– Posted on Jul 24, 2011 by Margie Albert

I started thinking about this as I was doing some research for my cancer-stricken brother. In the medical world it is “patient” service, in the retail world it is “customer” service, in the travel industry we are called “travelers” and in the Broadcast world we are labeled “viewers” or “advertisers.”

However, we don’t think of ourselves as any of those labels. We are individuals, we are people and we don’t want to be lumped into an impersonal group stripping us of our individuality and become invisible. We want to deal with other non-scripted people who will communicate with us as people. Yes, PEOPLE, not machines, “contact us” emails to no man’s land, phone systems that route you through countless recordings and menus, restricted hours (can you imagine the National Cancer Institute Help Line is only available M-F?), etc.

Words like “patient” or “customer” or “traveler” or “advertiser” assume we are that and will be that – how presumptuous and internally focused! Those are your terms, not ours!!

I look forward to the day when someone names their department “You Service” and establishes a culture truly focused on us as individuals rather than labels.

Today’s rant – TV Sales Managers

– Posted on Jun 20, 2011 by Margie Albert

Hear me out. TV Sales Managers, what is your job? Here are the things I see you doing every day:

  1. Spending too much  time on minutia
  2. Focusing your attention on weak players, many of whom will never be your stars
  3. Spending limited time with your best players who are your stars
  4. Ignoring the customers
  5. Covering your butt
  6. Living in fear of trying something new
  7. Taking the time to think of something new
  8. Excel spreadsheets
  9. Attending unnecessary meetings
  10. Correcting AE mistakes

TV Sales Managers, it is up to you to change your current job. You are in charge of Sales for your television station – national, local, regional, online, and/or all of the above. How much of your time is truly spent focused on Sales?  Nurturing your advertisers, building your people and developing solutions? Are you spending enough time looking to the future and developing a plan to increase sales in that future?

Business doesn’t change people. People change business. How are you going to do it?

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