LinkedIn | Margie Albert

Tag: LinkedIn

Today’s remark – are your prospects laughing at you?

– Posted on Jun 18, 2012 by Margie Albert

My husband and I are both small business owners and we often compare our days with each other. We spend a lot of time laughing and shaking our heads. You know why?

Most salespeople call on us to solve their problem which is making their goals! It isn’t about us, the customer. It’s about them!

Trust me; we are no different from your advertisers. We can smell insincerity a mile away. Nicely camouflaged by asking a few questions from a canned CNA doesn’t fool anyone.

Here are some ways you can demonstrate your concern about us and get our attention (Do all of this before you call us):

Visit our website and read it – every bit of it
Visit LinkedIn to learn more about us
Check to see if we are on facebook and twitter
Review our competition – who they are, what do they differently?
What are our industry trends? Growing? Shifting?
Who are our customers and how are they consuming media?
What’s happening in our market that could affect us?
What is our uniqueness within our niche (not your uniqueness, ours!)?
In 15 seconds or less, tell us one compelling reason (from our point of view, not yours) why we should listen to you.

If you don’t really care about us please don’t call us. When you care enough to send your very best – PLEASE give us a call. You will be remark-able.

9 ways to increase your social capital

– Posted on Feb 25, 2011 by Margie Albert

Today, our value is being assessed by employers, clients, viewers, and users. If you want to be perceived as a TV expert or separate yourself from the pack try increasing your social capital. Here are some ways to do that:

Read and respond – look for articles and blogs online that are pertinent to your advertisers, users or viewers. Be where they are and comment consistently
Start your own blog with helpful information for your readers. Go to Squidoo to get started. It’s free and easy. To increase readership promote it by including it on your email signature. Post your blog on facebook and twitter
Participate in discussions on LinkedIn. Join appropriate groups and pay attention
Start conversations on LinkedIn.
Search twitter for conversations where you can professionally add your knowledge
Post helpful information on facebook
Network face to face, add social media as a method of staying in touch. Check out their connections and expand your network
Ask your customers if you can connect with them on LinkedIn, facebook and twitter. If you do connect be sure to pay attention to their posts.
Get involved with local social media organizations. Here in Phoenix I suggest AZIMA (AZ Interactive Marketing Assoc.) and SocialMediaAZ. There are many others.

We used to base our TV capital on number of years in the business, number of stations or markets we worked in, etc. Today it’s less about TV knowledge and experience and more about our ability to survive and thrive in our new world.

Social Media is here to stay. Want to grow ratings and revenue? Increase your social capital.

LinkedIn Tips For Your Business

– Posted on Jan 24, 2010 by Margie Albert

LinkedIn is more than just a place to post your work history. If can be used to help grow your business and make you more valuable to people in your vieweing area and all over the world. Here are a few suggestions for you:

Keep your profile up to date. When something happens that is significant to our industry, your television station or website notify your contacts by updating your profile.
Connect with people you want to meet! Think of it as a gigantic networking event where you have the chance to meet anyone and everyone important to your future. Use the People search and the Company search in the upper right corner of LinkedIn.
Connect with former colleagues and let them know what you’re doing and who you would like to meet. Most people are very helpful if they sense your sincerity. Be sure to offer to help them as well. Remember, this is “social” media and that means giving as well as taking.
Do not be afraid to reach out to people you would normally never have the chance to meet. CEOs from most all of the huge companies are on LinkedIn and you never know where those relationships will lead – especially if you have information that will help them do their job better. Give them a special offer of some kind – even a round of golf if you live in a city with a great golf resort! You never know where these relationships will lead.
“Connect” means “CONNECT!” Correspond with your connections! Just because they are on your list doesn’t mean you have “connected.” Learn about them; reach out to them, offer assistance if you can.
LinkedIn is a great place to do research before an interview or proposal. Learn about the company, the people at the top and the person who will be interviewing you. Reach out prior to meeting them in person or applying for that job.
Here’s a do NOT – do NOT immediately ask for something from a new connection. You wouldn’t do that at a cocktail party would you?! Always remember, it’s all about THEM. What can you offer them that would be meaningful and non-threatening? Maybe access to some of your contacts and connections?
Your contacts are valuable (see #7). Be considerate of them and make sure when you connect them you are doing so wisely. If done right, they will be grateful. If done wrong, they will be angry!
Join groups of people with like interests and PARTICIPATE. As a broadcaster there are several groups you may be interested in joining. Use the Group Search in the upper right corner to find groups of interest to you. It’s amazing how many use these groups “wrong” but you will find those who “get it” and you will learn and grow.

LinkedIn can be a terrific tool if used properly. Dan Schawbel wrote a good tip article you may enjoy. Tell us how you use LinkedIn!