– Posted on Nov 27, 2012 by Margie Albert
Have you looked at your television station’s sales team and wondered what it would be like if your Dream Team became a reality? What it would be like if you had no “C” players or below? What it would be like if your “B” players all had the potential to be “A” players? What it would be like if you had a long list of “A” players just waiting for a chance to join your team?
What’s keeping you from making that a reality? Is it HR? Is it not taking the time to constantly interview? Is it decreased funds to provide continuing education? Is it fear of facing the truth about your team? Or is it just plain settling?
We all know 2013 will be challenging – all odd numbered years are. Can you really afford not to make your Dream Team a reality?
- Realistically evaluate team and self
- Categorize members and self – A, B, C and below
- Determine the potential of the C or below players – eliminate the ones who will never be better. This is hard but you are running a business and it will be better for them in the long run!
- Determine how to grow your B’s into A’s
- Determine how to grow your A’s and how to keep them happy
- Determine honestly if YOU are an A player and what it will take to either get you there or keep you there
- Interview a potential addition to your team weekly to strengthen your bench
- Find the energy, time and money to do this NOW
There is nothing new here. I have heard television sales managers’ talk about this for many years but the key word here is “talk.” I still see many spending more of their time on “C” players with limited potential and wondering why their “A” and “B” players leave.
When the talking stops and TV Stations (and Account Executives) actively start developing their Dream Team they will be on the road to remark-able.
– Posted on Nov 06, 2012 by Margie Albert
During this long political season I couldn’t help thinking what people would say about me if I was running for office (poke me in the eye with a stick if I ever really consider it). Did you think about that as well?
And that got me to thinking – would our clients vote for us? Here’s what we hope our clients would say about us:
- She’s honest
- She listens, really listens
- She’s open-minded
- She is truly concerned about my needs
- She sincerely wants me to be successful
- She asks great questions
- She never is condescending
- She has a way of explaining things that make me feel smart
- She knows her stuff
- She studies the issues of my business
- She’s always prepared
- She’s able to say “I don’t know”
- She comes up with great ideas to move my business forward
- Her follow-up is impeccable
- It’s all about my success – not hers
- She makes me feel good
- I look forward to seeing her
- I would miss her if she was gone
Would we win that election? Do these points describe us every day, all the time? Are we remark-able?
– Posted on Oct 30, 2012 by Margie Albert
If you have attended any of my sessions you have heard my PowerPoint rant. Now, if you choose, you get to read it!
Why do so many TV Station AEs continue to think PowerPoint is a series of note cards?? I see it every day and so do you. The presentation is for your audience – they can’t read and listen at the same time. It is impossible and you are confusing them.
Well, actually, no you are not. They make a decision – they tune you out or they are reading (assuming they are interested in your material which is a HUGE assumption). If they are reading you have become completely dispensable. If that was your goal may I suggest another line of work?!!
As I say all the time – THE PRESENTATION IS YOU! Not the PowerPoint!!
Here are some suggestions:
- Your slides should support your proposal, not regurgitate what you are saying.
- Images are much better than words. According to a Harvard Business Review study, slides need to pass the “glance test” –no more than 3 seconds to completely process and comprehend the slide.
- Your oral presentation must be the focal point – know your stuff, be prepared and rehearsed.
- Use a simple unique template – not one of the standard templates included in the software.
- White backgrounds!
- And does your station logo REALLY need to be on every slide? The presentation is about them, not you, and they know where you are from. If they don’t you have another problem.
- Avoid animation and transitions – they look like your 9 year old child created your presentation. If you use them they are to emphasize a specific point. Otherwise, they are a distraction.
- ALL parts of the presentations must be visible to the back of the room. NEVER say “some of you can’t see this.” No eye tests allowed—EVER.
- The PowerPoint presentation is not detailed or meant to be a leave-behind. If you need a detailed leave-behind put it in a separate Word document with all the details. That’s where you can include your station logo and your complete contact information.
The attention needs to be focused on YOU if using PowerPoint. Please stop PowerPoint abuse and make all your presentations remark-able!