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Today’s remark – random top 9

– Posted on Dec 04, 2012 by Margie Albert

I get asked a lot about how I keep up with Broadcast, television, digital and social media, what I read, where I get inspired, etc.

Here is my random top 9 list (in no particular order) of what I do to stay relevant:

2 lunches weekly with people who challenge me, know more than I do and, hopefully, make me laugh
Read a minimum of 2 hours daily 7 days a week – blogs and magazines from Fast Company, TVNewsCheck, SmartBriefs newsletters, Cynopsis, Spots ‘n’ Dots, Chris Murray at Varda Kreuz, Harvard Business Review are on my “must read” list
Maintain a facebook interest list of TV stations and visit this at least 2x daily. I look for quantity and quality based on engagement and I also look for ideas
Study TV – I watch as much as possible to see what sticks and pay attention to comments on facebook and twitter to get a better feel for viewer thoughts. Yes, I love my job!
Ask questions. If you know me you know I do this a lot!
Attend a webinar weekly to continue learning – SM, SEO, email ROI, trends, etc
Have several google alerts to keep up with TV Stations, Broadcast Groups, Broadcast industry and other favorites
Sign up and study TV station newsletters, mobile alerts and websites daily. Analyze, look for ways they could improve if they hired me!
Go for a 30 minute walk daily – great way to clear my head, think uninterrupted and good for the body and soul.

These are a few I am “religious” about. What about you? What do you do to stay up to date and fresh? How do you remain relevant and remark-able? Please share so we can learn from each other.

Today’s remark – are your prospects laughing at you?

– Posted on Jun 18, 2012 by Margie Albert

My husband and I are both small business owners and we often compare our days with each other. We spend a lot of time laughing and shaking our heads. You know why?

Most salespeople call on us to solve their problem which is making their goals! It isn’t about us, the customer. It’s about them!

Trust me; we are no different from your advertisers. We can smell insincerity a mile away. Nicely camouflaged by asking a few questions from a canned CNA doesn’t fool anyone.

Here are some ways you can demonstrate your concern about us and get our attention (Do all of this before you call us):

Visit our website and read it – every bit of it
Visit LinkedIn to learn more about us
Check to see if we are on facebook and twitter
Review our competition – who they are, what do they differently?
What are our industry trends? Growing? Shifting?
Who are our customers and how are they consuming media?
What’s happening in our market that could affect us?
What is our uniqueness within our niche (not your uniqueness, ours!)?
In 15 seconds or less, tell us one compelling reason (from our point of view, not yours) why we should listen to you.

If you don’t really care about us please don’t call us. When you care enough to send your very best – PLEASE give us a call. You will be remark-able.

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Today’s remark – Please Use Social Media for Business

– Posted on Mar 05, 2012 by Margie Albert

I seldom see AEs using social media for business and it makes me shake my head in wonder. Missing a GOLDEN opportunity!

First, “social” media is anytime there is an opportunity for a two-way discussion. That includes email, voice mail, and networking. And TV Sales people do that every day so start easy with Facebook and Twitter? They can also be used to deepen your relationships. You have the opportunity to ask questions, to learn, to give information, let people get to know you, and to show you care.

Have fun!! Connect with business people you know, meet some new people to expand your base (and the social media world has no boundaries so you can learn from people all over the country or the world), listen to what is being said, respond appropriately with meaningful information, become known for your great info and care enough to show up consistently!

So here are some rules and hints for TV Salespeople:

Keep it social and GIVE of yourself
Use SM to learn, share information and build business relationships
Do NOT use SM to sell or promote your station!
NEVER post anything on any site you wouldn’t want your Mother to see!
Connect with your advertiser’s competitors to keep up with them
Connect with many major brands that mirror some of your local accounts to get ideas. Listen and learn, learn, learn
Follow/friend people in selected industries. Learn what they are reading, articles they are posting/ tweeting, the issues they are reporting. Learn and share that knowledge with others.
Is your client on Facebook (business pages preferable) and Twitter? If she is, when? What time of day? What is she saying? Can you “meet” her on Facebook/Twitter and begin your relationship there? Use “search people or pages” to find her.
Offer information and become a trust agent (read “Trust Agents” by Chris Brogan if you don’t know what I’m talking about – fabulous book).
Provide GREAT information — what is going on in your market that will affect business. Any little known fact about new laws, zoning, businesses entering the market or new store openings, hospital expansions, housing starts, gas prices affect them and they are interested.
Twitter and LinkedIn are a great way to stay in touch with people when they change jobs! Many announce their job changes on these sites. You won’t lose track of them again.
When you start doing this so will your competitors. You can view this as a threat or an opportunity to listen in on them and learn even more. I vote for the latter.

Use everything you can to get to know your customer better and provide value back to them. Great and consistent use of Social Media will make you remark-able.

What more help would you like me to provide? Oh, and please “Like” me on Facebook and follow me on Twitter!